Saturday, April 9, 2016

The Illusion of choice



The Illusion of choice


                It has recently come to my attention that 90% of American media content is owned by just 6 companies.  This was startling for me to hear, as I was under the impression (like many of us) that media was controlled by many different companies.  I figured that with all the different cable channels and hundreds of different news papers and magazines, there has to be a great number of different controlling interests.
                After learning this fact, I came to the realization that, I don't truly have the options that I previously believed I had when it came to my consumption of information and media.  The illusion that  these companies create is that you can find unbiased and or true counter arguments in mainstream media.  This could not be farther from the truth.  A particular media giant may have to different publications that seeming have decidedly left or right wing slants to them.  The actuality is that both are being carefully crafted to maintain the highest profits for the parent company.  Any they wouldn't dare to actually broadcast or print something that is outside that core foundation of the parent organization.  
                It is a startling realization that even the most opposed sides of media are in cahoots with one another.  It makes me lose faith in the news that is being printed and broadcast.  It makes one wonder where they can go to get truly unbiased and untainted information.  It is the ultimate manifestation of why the saying "don't believe everything you read" is used. Is it is possible to read two opposing accounts of the same happening and since both are owned by the same company neither of them be true.  The parts that are not in the best interest of the media giant will be deliberately omitted from both stories.
                Another related example of the same type of situation in the fast food industry.  McDonalds holds or has held majority stakes in both Quizno's and Chipotle.  As the public turned away from the tradition fast food of burger and fries, McDonalds, in essence just re-branded themselves. I'm sure lots of people were not in agreement with McDonalds' practises and felt they were voicing that displeasure  buy purchasing food from Chipotle and or Quizno's.  The fact is that they were still filling the pockets of the McDonalds corporation!

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